Behind the Brand

Founder · Creative Director · Designer

Haley Parker is an experiential designer, entrepreneur, and creative visionary based in Atlanta. With a background in luxury event production, interior styling, and brand storytelling, she has built a career on transforming ordinary spaces into meaningful experiences.

As the founder and CEO of LOFT27, Haley bridges the worlds of interior design, hospitality, and art direction — creating environments that not only look beautiful but feel intentional. Her approach combines the precision of a designer, the sensitivity of an artist, and the strategic eye of a businesswoman.

“For me, design is emotional. It’s about how a space makes you feel — confident, connected, inspired.”